Ad Musings

I was riding on the PATH on Friday when an ad caught my attention. No, not the 'Do you want to hook up' from Comcast, but Dentyne Ice's new campaign with couples and families spending more 'face time' vs. online time together. It is definitely one of the success stories of advertising - clever, attention-grabbing, and with a positive message.

Link of the day: www.dentyne.com
Needless to say, in trying to figure out a good example of the Dentyne example, I came across their site. It appears that Dentyne Ice took themselves seriously when it comes to encouraging non-internet activities. If you are curious, check it out yourself.

Artist of the day: Paul Klee
A few weeks ago, I was walking on the street when I came upon a bookstore on wheels. It sold mainly old books for a buck or two. I selected two, one on Paul Klee, and another on Incan art. I haven't begun either yet, unfortunately, but Paul Klee does bring back a host of memories. I first encountered his work in junior high. At the time I knew just enough about art to be slightly distainful of the smudgy colors and childlike drawings. What I did not realize, was the way Klee took subjects often a kindergarten kid would draw and infused them with depth. Cat and Bird was not only light and humorous, it can be interpreted in a much more serious manner. An obvious one being the predator and prey relationship, but then agian, that's just scratching the surface. I don't have enough background materials on me now to delve more into detail on Klee but I'll probably come back to him again when I get a chance to find my supporting materials